Richard Chambers -blog / December 27, 2021
”I have always been on the lookout for clever ways to describe internal audit’s role in an organization. Elevator speeches are fine when you have 60 seconds to describe the value your profession brings to an uninformed bystander. I even shared some ideas for the elevator speech in a blog earlier this year. However, an elevator speech doesn’t hold a candle to a well-crafted sound bite that will leave a lasting impression.
One of my favorites used to be “internal audit is the brakes that allows the organization to drive faster.” The reasoning behind this analogy is that brakes are a critical component in a vehicle. To be sure, they are used to prohibit a vehicle from moving. But more importantly, brakes are crucial to maintaining control of a vehicle. ”