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8/2024 – Nigel Iyer: Palauta inhimillinen kosketus data-analyysiin

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Put the human touch back into data-analysis – and be smarter at nipping financial damage and fraud in the bud. 

 Nigely Iyerby Nigel Iyer

Nobody likes being made a fool of or being cheated either at work or home.

Financial health is like personal health. We all want to be ahead of the game so that problems are detected early and resolved before they grow.  Everyone wants to discover if they are being defrauded, are crossing legal lines knowingly or unknowingly, and putting their reputation or ultimately survival at risk.

Can transactions be digitized too much?

As digitization continues to affect every part of our lives, we are constantly reminded that artificial intelligence can solve almost all our problems. But as a result opportunities for that all-so-important human intervention could be disappearing.

For example, today’s accounting has become so digitized and robotic that us humans rarely see the transactions anymore. Because transactions are automatically processed and summarized, we are often missing out on the chance to intervene. Casually flicking through transactions allows us to note things like “there is something I can’t quite put my finger on but the way that supplier bills us just looks odd”, or “I genuinely expected much more from that customer – something is off there” or even “those payments just don’t look right”.

And it’s this kind of common-sensical behaviour which computers programs still struggle to mimic.

The power of the “flick through” 

From experience, the best results are obtained when computerized data analysis presents information in a way which makes it optimal for the human eye to spot real anomalies. A joint human-computer approach allows us to quickly spot real anomalies such as “outlier customers which get much bigger and more regular rebates than any other”, or “seemingly illogical purchases, such as buying from a packaging located on the other side of the planet”.  Or even just what our gut feel says are “suspicious payments and receipts”.

Modern medicine today is also increasingly digitized and automated. But what would blood scans be without the smart human doctors? Its humans who help us understand the results in the context of who we, the patient, are.

Human touch combined with data-analysis 

Finding fraud and financial damage early is an opportunity to pick money up off the floor. To paraphrase Oscar Wilde: “There is only one thing worse than finding fraud, and that is not finding it”.  We will find it quickest when we treat the computers as a tool that triggers our own creative thinking.

The first step in bringing back the human touch into fraud detection involves knowing what data matters most and where to get it, how data should be analysed and presented.  It’s also about having the confidence and self-belief to interpret what you see.

In this way you can combine the power of data-analytics with your own creative curiosity and defend your organisation against financial damage.

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